Introduction

Abstract: The increasingly influential on the market today is probably the main consumer born after the 80s of last century's one-child, referred to as \Commonly known as the QQ group or the younger generation. Group of people than their parents enjoy a relatively prosperous life, from childhood care, dependent by nature, can not understand the benefits have brothers and sisters. Therefore, as in the education sector is often blamed for such characteristics. However, \With China's economic development and progress of the times, \Many automobile manufacturers have \Analysis of China's \

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Introduction

recent \This view is quite different with the long view of education. Education than their parents think that these people lived a relatively prosperous life, from childhood care, dependent by nature, not aggressive and so on. So in education, \

well-known American scientist MR Solomon, Consumer Behavior that: a lot of lifestyle changes in consumer behavior are driven by younger consumers, who continue to redefine what is the most popular and what is not. So today the marketing field that: in order to go beyond the next wave, we must first think of the consumer than the competition to heart.

now an increasing impact on the marketing potential is the \\and business management community more respected. In a certain sense, \